Ayodiranmi Oluwatosin Akerele

Spearheaded multi-platform social media campaigns across Facebook, Instagram, and LinkedIn, achieving 25% follower growth and a 35% increase in engagement within six months.

Managed paid advertising budgets exceeding $5,000/month, successfully generating over 1,200 qualified leads and delivering a 4x Return on Investment (ROI).

Optimized ad targeting strategies through audience segmentation, competitor analysis, and social listening, resulting in a 20% reduction in Cost Per Click (CPC).

Implemented A/B testing for diverse creatives and ad copy, significantly improving Click-Through Rate (CTR) from 1.2% to 2.5%.

Collaborated effectively with design and content teams to produce high-performing visuals and compelling copy, boosting organic reach by 50%.

Monitored key performance indicators (KPIs) and analytics, producing actionable reports that informed strategic decisions for continuous campaign optimization.

Coordinated content scheduling for over 200 posts per month, ensuring consistent brand messaging and voice across multiple social media platforms.

Conducted in-depth competitor research and audience insights, directly contributing to a 15% increase in engagement across key campaigns.

Generated detailed performance reports and analytics, empowering senior marketers to make data-driven decisions for both paid and organic strategies.

Supported content creation and actively managed community engagement initiatives, significantly strengthening brand presence and fostering audience interaction.